We are excited to announce the launch of our Meet Mr. Cooper Leadership Series! Each post will introduce a member of our executive team to give you a better idea of what they do at Mr. Cooper and learn how their role impacts our driving purpose: to keep the dream of homeownership alive.
Today we’d like to introduce our Chief Marketing Officer, Kevin Dahlstrom.
For more than 20 years, Kevin has led marketing, product strategy, and e-commerce for major financial organizations. Check out Kevin’s Q&A below.
Describe your role at Mr. Cooper in simple terms. How does your work ultimately benefit the homeowners we serve?
I run marketing at Mr. Cooper. I believe that the best marketing is a great product — meaning if you offer products that create a great experience for customers and make them happy, they’ll be glad to let others know about it. It’s the best advertising — and it’s free! So, I work closely with our product teams to be sure we’re building features that wow our customers.
What does “home” mean to you, and how does that meaning motivate your work?
Home is more than just a house — it evokes thoughts of family, friends, neighbors, and a place you can always go back to. For our customers, a home loan is more than just a financial transaction — it represents the largest and most emotional purchase they’ll ever make. At Mr. Cooper, we remember that in everything we do.
Describe the ideal home loan experience you’re working to deliver for Mr. Cooper customers.
The home loan process is slow, scary, and confusing to most people. At Mr. Cooper we want to be a helping hand through the whole process, from getting a loan all the way to eventually paying off the loan and fulfilling the dream of homeownership.
Please share one habit, tactic, or “hack” you swear by to stay on top of all your responsibilities.
It’s so important to have a clear vision of what you’re trying to build or accomplish. This is important because on a day-to-day basis there is a lot of noise, and we all get pulled in many directions. Having a “true north” ensures that you’re always making progress toward your vision.
What is Mr. Cooper’s greatest strength?
We’re focused on doing one thing better than any other company: providing a great home loan experience. We’re not a financial services giant offering a wide range of services, one of which happens to be mortgages.
Stay tuned to the blog to meet more members of our leadership team!